Become AI-native
in your GTM motion.
A 6-week cohort for sales and GTM professionals. Built around your real pipeline. Measured before and after by SINA across five dimensions of AI fluency.
The tools are in your stack.
The results aren't showing up.
Most GTM professionals have access to AI. Most of them are still using it like a search engine.
You're starting from scratch every time.
Every new chat has no memory of your product, your ICP, or your pipeline. You repeat the same context over and over and wonder why the output is generic.
Your AI doesn't know your business.
The model can't personalize your outreach, prep you for your deal, or summarize your pipeline until you teach it. Most people never do. This cohort changes that.
You can't prove it's working.
No score. No benchmark. No before-and-after. Just a gut feeling that maybe it's helping. SINA gives you a number. Five of them, actually.
Not a course. A cohort.
The AI-Native GTM Cohort is 6 weeks of applied AI practice with a curated group of GTM peers, built around your real accounts, your real deals, and your real pipeline.
Everything you build in this program runs on your actual pipeline.
Labs aren't exercises on fictional accounts. You bring a real prospect. A real open opportunity. Real pipeline. The AI workflow you build in Week 3 is one you use in Week 4.
A certificate backed by a score.
You earn a SINA Certified credential, and unlike a generic completion certificate, yours is backed by a measurable before-and-after score across five dimensions. The delta is the deliverable. You leave with proof something changed.
12 GTM professionals. Non-competing companies.
Your cohort is curated. Everyone is doing the same work you are (selling, prospecting, building pipeline) but not competing with you. You share workflows. You see what works for others.
The conversation continues between sessions.
Every cohort gets a private community channel for sharing workflows, prompts, and wins between sessions, led by a dedicated community manager. It stays open after graduation.
Everything you need to
block the calendar.
| Week | Session |
|---|---|
| Week 1 · Jul 21 | KickoffTuesday 12 to 1pm ET |
| Week 1 · Jul 23 | MT1: AI Patterns for GTM ProfessionalsThursday 12 to 1pm ET |
| Week 2 · Jul 28 | MT2: Account Intelligence & Research at ScaleTuesday 12 to 1pm ET |
| Week 2 · Jul 30 | Lab 1: Account Research SprintThursday 12 to 1pm ET |
| Week 3 · Aug 4 | MT3: AI-Powered Outreach & PersonalizationTuesday 12 to 1pm ET |
| Week 3 · Aug 6 | Lab 2: Multi-Channel Outreach BuildThursday 12 to 1pm ET |
| Week 4 · Aug 11 | MT4: Pipeline Management & Meeting PrepTuesday 12 to 1pm ET |
| Week 4 · Aug 13 | MT5: Forecasting, Deal Review & AI CoachingThursday 12 to 1pm ET |
| Week 5 · Aug 18 | Lab 3: Live Deal ReviewTuesday 12 to 1pm ET |
| Week 5 · Aug 20 | MT6: Closing, Renewal & Your AI GTM OSThursday 12 to 1pm ET |
| Week 6 · Aug 25 | Cohort Showcase + LinkedIn Cert + ClosingTuesday 12 to 1:30pm ET |
Three modalities.
Every week builds on the last.
Two live sessions most weeks, Tuesday and Thursday, running about 60 minutes. The program asks for ~11.5 hours of live sessions across 6 weeks, plus a private community that stays open long after.
Virtual Microtrainings
Live, focused skill sessions. Each one introduces a new GTM AI use case (prospecting, outreach, deal prep, proposals, pipeline) with a hands-on prompt exercise you apply immediately.
Applied Labs + Cohort Showcase
You bring a real account, a real open opportunity, or a real pipeline challenge, and you leave with something you actually use. The program closes with the Cohort Showcase: you present the workflow you're most proud of to the cohort.
Private Community
A private community that stays open long after the cohort ends. 3 optional Friday Office Hours built into the program schedule, every session recording, the resource library, and new content as we add it. Your cohort peers and facilitators, on tap.
Most certificates prove
you showed up.
This one proves you improved.
SINA is the assessment platform that measures AI fluency across five behavioral dimensions: not what you watched, but how you actually work. You get a score before the program starts and a score when it ends. The delta is the deliverable.
You graduate SINA Certified, with a LinkedIn-ready badge and credential you can post and add to your profile. It isn't a participation badge. It's backed by a number that shows exactly where you improved and how much.
Enroll NowGraduate SINA Certified.
Then show the world.
Every graduate earns a SINA Certified credential: a formal certificate and a LinkedIn-ready badge you add to your profile under Licenses & Certifications, or post to announce what you built. It isn't a participation badge. It is verifiable and yours to keep.
Buyers and managers see proof, not a promise. Share the badge, link the credential, and let the score do the talking.
Sample shown. Your certificate carries your name, your scores, and a verifiable credential ID.
One thread, woven through
every session.
Seven AI usage patterns are introduced in MT1 and deliberately reinforced every session, not mentioned once and forgotten. The Human Centric Selling thread runs alongside as the north star. Responsible AI use runs through all of it: AI that amplifies the human side of selling, never replaces it.
Led by practitioners,
not instructors.
This cohort is run by people who build AI into GTM workflows every day, not a training department.
Lauren works directly with sales teams to design and deploy AI workflows into live GTM motions. She has led cohort facilitation across professional services, SaaS, and enterprise sales organizations, and co-designed the AI-Native GTM Cohort curriculum alongside the SINA assessment framework.
Hugh co-facilitates the AI side of the cohort alongside Lauren, translating frontier AI capabilities into GTM workflows your team can actually run. He works hands-on with participants to configure their tools, build multi-turn workflows, and turn the seven usage patterns into daily practice.
Conner leads AI enablement strategy at Clustr, designing the frameworks that sit behind the AI-Native GTM Cohort curriculum and the SINA assessment dimensions. He works directly with enterprise GTM leadership on AI operating models and workforce enablement, and is the architect of the program you'll go through.
Taylor owns the cohort community. Between sessions she keeps the channel active, surfaces the best workflows and prompts from the group, and coaches the behavioral side of adoption: the small, intentional habits that make new AI skills stick after the program ends.
Everything you're probably
already wondering.
Starts July 21.
Reserve your seat.
12 seats, curated. Non-competing companies. Real pipeline work. A SINA Certified badge and a score that proves something changed. Graduates leave with a leadership briefing package and a credit toward their organization's enterprise program. Enroll now to lock your seat, or send us a note if you'd like to learn more first.
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